Pick the Website Template You Love
  • eCommerce website templates - Backpack Store

    Good For:

    Online stores, shops, outdoor gear retailers and accessory boutiques.

    Description:

    Rugged and sleek with a bold layout, this eCommerce template is tailor-made for stores selling more than just products: they sell a lifestyle. And with Wix Stores, managing your inventory is easy! Upload images of your product , add descriptions and prices, and start selling.

  • eCommerce website templates - Electronics Store

    Good For:

    Tech shops, electronics retailers and e-commerce sites

    Description:

    The latest and greatest shopping deals are ready for your customers, all that's missing is your website. This template is the perfect starting point for showcasing and selling your products. Wix Stores makes it easy to manage your products and for shoppers to find (and buy) exactly what they want.

  • eCommerce website templates - Gift Shop

    Good For:

    Home decor shops, accessory stores and gift boutiques

    Description:

    You sell unique items that can't be found anywhere else, and this bright, artsy template is the perfect way to showcase them online. The built-in Wix Stores app invites customers to explore and shop products in just a few clicks, while the subscribe form makes sure they never miss out on what's new. Give yourself the gift of great sales — start creating your online store today.

  • eCommerce website templates - Home Goods Store

    Good For:

    Eco-friendly stores and home product retailers 

    Description:

    A clean, balanced design makes this template a natural choice for online stores. Easily sell products with the integrated Wix Stores app, and watch your newsletter distribution list grow with the built-in subscription form. Be sure to connect your Instagram account for extra engagement. Ready to begin? Click "Edit" to start building your site.

  • eCommerce website templates - Wellness Shop

    Good For:

    Beauty products, spa retailers and wellness stores

    Description:

    A clean and elegant template, just as nature intended. Use Wix Stores to flawlessly add product details and images and watch your products sell within seconds. Build brand engagement by connecting your Instagram feed while using the Wix Blog app to share your professional expertise. Ready for your eCommerce business to grow to new heights? Click "Edit" to begin.

  • eCommerce website templates - Accessories Store

    Good For:

    Clothing stores, boutiques and fashion retailers.

    Description:

    An elegant and neutral template provides the perfect backdrop to showcase your latest merchandise for sale. Highlight your best selling items on the homepage, and share your brand's unique style by syncing your Instagram feed. With dedicated pages for your shop, your story and your design process, all you have to do is customize the content to make this site yours.

  • eCommerce website templates - Stationery Store

    Good For:

    Paper stores, craft shops and gift boutiques

    Description:

    Speak to the hearts of craft lovers with this clean and elegant eCommerce template. The built-in Wix Stores app is the perfect way to show off your products in style, and the easily customizable sections are a great way to tell the story of your business and share helpful information. Use the Wix Blog to keep your followers up-to-date on the latest news and announcements from your store.

  • eCommerce website templates - T- Shirt Store

    Good For:

    Online apparel stores, fashion boutiques and clothing shops

    Description:

    Trendy and bold, this template gives your products the platform they deserve. Wix Stores allows customers to seamlessly add items to their cart, pay online, create a wishlist and apply discounts and coupons. Wix Chat makes it effortless to communicate with shoppers in real time and increase sales. Are you ready to create the perfect eCommerce site for your business? Let’s get started today!

  • eCommerce website templates - Beauty Shop

    Good For:

    Online beauty product retailers, wellness boutiques and makeup stores

    Description:

    A template as rich and luxe as your brand. The built-in Wix Stores app provides the ultimate platform for you to promote and sell products, while Wix Chat allows you to respond to clients in real time and offer stellar customer service. Click “Edit” and watch your business shine.

  • eCommerce website templates - Accessories Store

    Good For:

    Online cap stores, trendy fashion shops, and apparel retailers

    Description:

    Cool caps and hip hats. You've got the fashionable and original designs people want, now you need a modern and vibrant website to match. This ecom template features a dynamic product gallery to showcase your collection, and a striking social media feed to keep your visitors engaged. Click 'Edit' to easily customize your content and start selling online today!

  • eCommerce website templates - Product Landing Page

    Good For:

    Electronics producers, tech startups and consumer health companies

    Description:

    Launch your product to new heights with this sleek landing page. Bright buttons throughout the site stand out from a dark background, enticing visitors to view product specs and make purchases through the Wix Stores app. Wix Forms also makes it easy to build a subscriber base to inform about future releases. Click “Edit” to start building the site your business deserves.

  • eCommerce website templates - Online Christmas Market

    Good For:

    Market organizers, shop owners and local charities

    Description:

    This year, getting into the holiday spirit is as important as ever. Help bring the season's cheer to life with this joyful e-commerce template. Easily organize your offerings by category, and recruit more vendors to contribute to your cause. Click 'Edit' and get started today!

Wix eCommerce Website Templates

Wix eCommerce templates are the perfect starting point for building your online store. When you choose a free template to edit, you’ll get a fully built mobile-friendly store with everything you need to get started. This includes product galleries, order management, Wix Payments, and all kinds of built-in business features. All of our eCommerce templates are created to ensure that every component, from the style to the pages, has the functionality you’re looking for.

Your online store template can be changed as little or as much as you want. Simply open a template in the Wix Editor, add the relevant apps and features, and customize any element you’d like. You can make adjustments to the design and layout, change the site name, edit content, replace images, add links, delete sections, and more. With so many options for customization, you can easily create a one-of-a-kind and fully functional html website for your business - no coding required.

Flexibility for Your Online Store

Wix has over 500 free eCommerce website templates to choose from that cover a wide range of categories. Each template comes with its own unique style, so it’s easy to give your online store the look and feel that fits your brand perfectly.

Whether you’re creating a site for a boutique retail store or running a large-scale online business, you’re sure to find a template that has everything you need to build a beautiful online presence and sell products and services online.

Apps to Grow Your Business

Once you’ve chosen from the Wix catalog of eCommerce website templates, you can add all kinds of apps and features to your site that will help you run, manage, and grow your business online. In the Wix App Market, you’ll find dozens of tools built specifically for eCommerce stores.

With these tools, you can advertise and sell products on Facebook, eBay, and Instagram, increase revenue with dropshipping, or manage orders, invoices and payments in one place. No matter what goals you have for your online store, Wix has a solution to help you reach success.